Friday, 24 May 2013

Fantastic Future Factories - Cereal & SIM Cards

There is a massive hole in your knowledge, and mine. None of us really know where stuff comes from any more. At best a label can tell us the nation of origin, but how does that help us? This was especially obvious a while ago when there was a big news story about horse meat in supermarket lasagne. A lot of people said that the consumers shared the blame. We had been warned for years that food hygiene standards were unreliable in low-budget, planet-wide food systems – then we were shocked to find out what that meant. But if you can’t believe in a faceless international conglomerate, who can you believe in? I am literally asking if there are any brands we can truly trust.

Luckily, several companies have done something revolutionary. In the interests of transparency, they have produced 30-second adverts that show exactly what conditions are like in their main factory. It turns out everything is much more like Willy Wonka’s factory than we ever suspected. Let’s take a look at them after the click.
 
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